Sponsor found for Eurovision at 50 show

Sponsor found for Eurovision at 50 show
May 20, 2005
doteurovision
Nobel Biocare has been appointed Official Partner of the Eurovision Song ContestÇƒÙs 50th Anniversary Show, the EBU announced today.
Nobel Biocare, the world leader in aesthetic dental solutions, has been granted extensive association, media, new media and event rights for the ESC 50th Anniversary Show.
The ESC 50th Anniversary Show will be held on behalf of the EBU by Danmarks Radio (DR) in Copenhagen on Saturday 22 October 2005. The special show in honour of the 50th anniversary of the Eurovision Song Contest will be a live transmission across the Eurovision satellite network, in prime time on free-to-air television across Europe. Fans of the contest can vote online to choose their favourite songs of all time at the official Eurovision Song Contest website.
Çƒ?We are proud to associate the celebration of the 50th anniversary of the EBUÇƒÙs flagship event with a prestigious international partner such as Nobel Biocare, which is also celebrating 40 years of tradition this year," explained Bjorn Erichsen, director of the EBU TV Department.
Heliane Canepa, president & CEO of Nobel Biocare added, "As the trendsetter in the dental implant industry we want to extend the information about our aesthetic dental solutions to a wider audience and we are excited about the opportunities offered by the Eurovision Song Contest."
This collaboration, part of an international commercial and marketing platform recently developed for the Eurovision Song Contest, was negotiated by T.E.A.M. Television Event And Media Marketing AG of Lucerne/Switzerland. T.E.A.M. has been acting as the worldwide exclusive marketing agency for the commercial rights of the Eurovision Song Contest since 2004.