Oral Care - The Consumer - US - Dental Industry Market Research

Oral Care - The Consumer - US
Mintel International Group Ltd.
June 1, 2007
96 Pages
Pub ID: GN1517669
Price: $3,500.00

Countries covered: United States

As a companion piece to the Mintel report Oral Care: The MarketÛU.S., April 2007, this report offers insight into demographics and attitudes that remain unaddressed by oral care manufacturers, and could push sales. In doing so, the following subjects are covered:

How dental visits affect attitudes and the potential role of dental professionals in the promotional process
Who is most likely to be swayed by cosmetic claims, and when these are more likely to drive growth than health claims
How women function within the oral care market, including their impact on sales of products for men, children, and teens, as well products created specifically for women
Difference in attitudes between racial demographics, and how population shifts will affect the market
Impact of aging Baby Boomers on sales in upcoming years
How focusing on children and teens can strengthen sales

For the purposes of this report, oral care consists of all products used for caring for the mouth, including:

Toothpaste
Toothbrushes (both manual and powered)
Floss, flossers, and waterpiks
Mouthwash and portable sprays
Whitening kits
Dental tools, such as brushpicks, night guards, and brush-ups
Oral pain reliever
Denture cleaner and adhesives

Gums and mints that are meant for breath freshening or whitening are excluded from this report. These items are addressed in MintelÌs report, Gum, Mints and Breath FreshenersÛU.S., April 2007.

This report contains US IRI InfoScan data.