Commerce versus Care: Troubling Trends in the Ethics of Esthetic Dentistry

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Commerce versus Care: Troubling Trends in the Ethics of Esthetic Dentistry

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Dental Clinics of North America
Volume 51, Issue 2, April 2007, Pages 281-287
Successful Esthetic and Cosmetic Dentistry for the Modern Dental Practice

Editorial

Richard J. Simonsen DDS, MS
Dean, College of Dental Medicine, Midwestern University, 19555 North 59th Avenue, Glendale, AZ 85308, USA
Contact: rsimon@midwestern.edu

Abstract
Where is the professional and public outrage at the troubling trends in the marketing and selling of ÏcosmeticÓ dentistry that besiege our profession today? Although most dentists who concentrate on cosmetic enhancements are ethical and honest in their approach, the few who push the envelope of ethical responsibility and overtreat patients for financial gain are responsible for creating an environment where the commerce of dentistry is put first and patient care second.

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