Brighter Smiles: Bleaching at the mall
Brighter Smiles: Bleaching at the mall
Jul 16, 2008
By J. Peter St. Clair, DMD/columnist
Wicked Local Georgetown
Georgetown -
ABCĖs Good Morning America did a piece last month on dental bleaching at kiosks in malls. They claim that the kiosks are popping-up in malls across the country. I have not been in a mall since probably 1996 but I will assume they are correct and report what they found.
ABC NewsĖ Cincinnati affiliate WCPO investigated some mall bleaching kiosks using hidden cameras to uncover what goes on in the booths. The promise? Whiter teeth in just 30 minutes for a fraction of the price a dentist would charge. ItĖs not a dentist office, itĖs a mall. People are getting their teeth whitened in a corridor, wedged between a jewelry story and a makeup shop.
ÏWe use a hydrogen peroxide,Ó one employee said. ÏThis is in a gel form and itĖs like 35 percent.Ó But thatĖs wrong. ItĖs not hydrogen peroxide. ItĖs carbamide peroxide. If they were using hydrogen peroxide at that concentration, the American Dental Association said it would cause severe pain and burn your gums. So why donĖt these employees know basic information about the product theyĖre selling?
Copyright 2006-2007 GateHouse Media, Inc. Some Rights Reserved.
Please visit the website to view the article in its entirety.
Votes:8
Comments: 0