Boomers putting money into looking good
Boomers putting money into looking good
February 27. 2008
GENE STOWE
Tribune Correspondent
SouthBendTribune.com
Baby boomers are putting their money where their mouth is, driving a dramatic increase in cosmetic dentistry from whitening to straightening. They should be sure to consider function as well as face value, says Dr. James Douglas of South Bend.
Douglas, a longtime dentist who performed his first whitening 15 years ago, has seen the cosmetic side of the practice sparkle in recent years.
"Cosmetic dentistry is kind of a recent phenomenon in dentistry," he says. "I've noticed a lot more of it just in this last decade. I don't think the dentists were the first moving group in cosmetic dentistry. I think it was being pushed more by things patients were bringing to dentists -- 'Can you make my teeth whiter?'
"You don't see a dentist on TV saying 'I can make your teeth whiter, your smile better.' People want to look like people who are in Hollywood and in the public eye. They want to have a better smile and brighter teeth."
Douglas figures the dental emphasis is part of a larger look good-feel good focus among a generation that is also going for enhancements in skin, hair and eyes.
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